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The operator from Stoke-on-Trent recorded another fantastic annual report for the financial year that ended on March 31st 2018. Despite the criticism that the company has received from analysts and other gaming companies that a big chunk of its revenues comes from unregulated markets where it operates under the nose of the authorities. But this hasn’t stopped the gaming giant to record another year of impressive growth, ranking it clearly at the top of online gaming operators lists.

Numbers that impress

Bet365 managed in the last 12 month to grow its revenue by an amount that is equal to the entire value of the online unit of  other operators. The growth in its GGR reached the almost unreal 26% which is coming primarily from its online business. The betting shops in UK are not as important after the latest amendments in the UK gaming regulation and bet365 has switched its attention towards other revenue streams, more specifically its online betting and casino unit. Revenues of the group increased to 722M GBP while at the same time the company currently employs over 4000 people with an annual labour cost that has increased to reach 745M GBP. Extremely impressive is the fact that bet365 currently maintains a positive cashflow of almost 2m GBP while at the same time the company is debt free. Which means that it can proceed to industry M&A in cash. Who wouldn’t want to be in a position to do this?

The operators keeps developing its entire sportsbook offering in house, which means that it saves a lot of money on royalties, with a total technology cost currently reaching 34m GBP. There are of course royalties for its casino games but they only incurred after the company added more software providers in its casino offering that currently includes NetEnt and other reputable companies.

Joint ventures and the US market

At the same time the updated results were announced, bet365 revealed that it has recently entered into a joint venture with Empire gaming in the US, preparing for more states opening their borders to remote gambling. The JV with Empire Gaming is primarily a project aiming on the New York gaming market which is discussed for a possible state legislation next year or early 2020. With estimated annual gaming size of over 1 billion dollars, New York will become immediately the biggest regulated state in the country. bet365 has lost no time in the past by entering smaller states – markets in US since with the exception of New Jersey – where the size could justify some investment – Delaware and Nevada didn’t prove large enough for a possible investment.

The biggest question and challenge for bet365 however remains its dependency on markets that are not regulated and where enforcement by the authorities is always possible. The company would avoid discussing these scenarios and articles on the press that criticize this practice by the group. For the time being the management are only looking for more expansion into new territories and of course the strengthening of its casino product offer which is now catching up with competition.

When asking your friends who love playing casino online, you will hear different comments and experiences from their casino play. Many people prefer the blackjack table because of the strategy it involves, others might spend their nights spinning the roulette wheel. Most casino lovers however admit that when playing casino on the internet, online slots are by far the biggest attraction out there.

Most web casinos have invested significant amounts of money in growing their game selection but in most occasions developing games in house can be expensive and time consuming. For this reason, most casino companies will buy games from tech companies whose exclusive task is the concept and development of games that will then get purchased by casinos.

The main players in the industry & the new entries

Net Ent, Microgaming and Playtech are among the most famous names in this multi-billion-dollar industry and they have dominated the market in the last 20 years. with titles such as Starburst, Mega Moolah and Age of the Gods, the aforementioned companies have made their name known across all areas of online casino. But in recent years, a good number of new entries in the industry have changed the game and players can now select from a vast number of categories: slots, video slot, jackpot slots, movie themed or music themed slots or even comic studio creations. This means that if a casino would like to compete in this scene it would need to incorporate all of the above into a slots collection that in some cases can exceed 2000 games.

Elk Studios, WMS Interactive, Big Time Gaming, Habanero, iSoftbet are only a bunch of names from this new era of online gambling. Companies with little history in this area but with great future, are usually a creation of experienced people in the casino world who have identified the gap in the offering from the three big constructors mentioned in the previous paragraph. Competition is now fierce and in order to gain a bigger audience online casinos need to agree with as many providers as possible and host as many games as possible. Of course this doesn’t come at a discount since gaming software developers acknowledge the need on behalf of casinos and charge some fair % on the net revenue these games generate.

Where can I play all these amazing slot games?

Before you select the casino that you will deposit your money and play slots, it is important that you perform a research on the net, to collect opinions and honest feedback. Websites like can help you with this task. Writers on such websites are usually individuals with long experience in the industry and their opinions count. You need to ensure that you browse for information on the  specific casino that you have spotted and feel like joining. Or for the very specific game that you are interested in playing. Information on such elements are usually available online and reading them before joining can save you time and trouble.

Regulation in different countries has also helped with making the selection easier for you. Casinos that have secured a license and a verification from a reputable government source, in most cases wont risk their reputation and they will work with the best games providers to offer you top quality games. Also, at the bottom of each online casino page you will find the list of providers for its games and in many occasions the supervisor body that controls the fairness of the games and of their algorithm. If you are accessing the internet and you search for an online casino with great slots from a market such as the UK or the US, you can feel assured that casinos which can be accessed from these countries are secure and offer a variety of slots that you can play without any significant risk.



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